Sara Quinn will be speaking about her research into how audience view news images, “Eyetracking Photojournalism,” at the 2015 APPM Conference at Stanford University on Saturday, October 17.
In an age where images are instantaneous and easily shared around the world, what characteristics make a photograph worth publishing? This major new study on photojournalism gives insight into how people perceive the quality of journalistic photographs — from those taken by seasoned professionals to cellphone images that capture everyday life.
With significant implications for storytellers, journalists and publishing organizations, this research combines eye track testing with extensive interviews asking people their thoughts on storytelling, quality, what makes an image memorable and worth sharing.
A design and journalism consultant and researcher, Sara Quinn holds the R.M. Seaton Endowed Chair at Kansas State University. She is an affiliate faculty member for The Poynter Institute where she taught full time for more than a decade. She is vice president for the Society for News Design. Her large-scale eyetracking research for Poynter and other organizations on newspaper, tablet and online reading habits has been presented in newsrooms, conferences and at universities around the world. Her most recent study is Eyetracking Photojournalism, for the National Press Photographers Association.